Capstone Financial Planning launches fresh new look

Mr Grant O’Riley, Managing Director at Capstone Financial Planning formally launched a fresh new look for the Company today.

The new branding aims to represent Capstone as a more innovative, inclusive and forward thinking Australian Financial Services Licensee (AFSL), while also paying tribute to its foundation back in 2002.

The Company logo is unchanged and remains at the centre of the organisation’s branding. The brand tools including imagery, colours, fonts and language have been modernised to create a more contemporary, relevant brand image.

The approach also takes into account key audiences, leveraging adviser experiences and showcasing Capstone’s diversity and inclusivity.

Additionally, the refreshed look promotes Capstone’s key points of difference from other licensees – highlighting its four pillars of support. These four pillars lie at the centre of Capstone’s innovative, market-leading offering and underpin its approach to the support services that practices need to stay relevant and to effectively service their clients.

Through its focus on Technology, Marketing and Communications, Professional Standards and Practice Coaching and Development, in addition to strong industry partnerships and highly competitive pricing – Capstone continues to help advisers establish, maintain or grow their practices for the long term.

The new look includes a refreshed colour palette, with a new dark blue, navy, light blue and grey, coupled with purples and teals to reflect the Company’s success, longevity, wisdom, open communication and practical thinking. The tagline remains unchanged, “Capstone – sharing your vision”, which articulates the company’s adviser centric approach to partnering with practices as their licensee for the future.

“At Capstone, we never stand still – we’re constantly evolving to meet the needs of our advisers and stay ahead of the complex, regulated requirements of the financial services industry”, said Grant O’Riley, Managing Director at Capstone.

“As a privately held and managed company, we have the size, scale, flexibility and agility to maintain a personal approach to the way we work with advisers – helping them create a strong foundation to achieve their goals now as well as their aspirations for the future”.

You will start to see the new branding in our collateral, advertising and messaging including our new look public website and Adviser Centre intranet for our network of advisers and their support staff.